Sharmila Political Foray: How Congress & BJP in Telangana are fighting for the Reddy Community votes

A few days ago, Y.S. Sharmila Reddy, daughter of former Chief Minister of (united) Andhra Pradesh, Y.S. Rajasekhar Reddy made a huge splash by announcing her political entry in Telangana. This news has sent many in the political circles of Telugu States into a dizzy state. 
Is it a well-planned strategy or a confusing move to hit at other party’s votes? Thes