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Why Great Design is crucial for Transforming Tech

Like Moore’s Law says: The overall processing power of computers doubles every 2 years. If this analogy is applied to the rate of evolution of tech, we notice that there is a lot of attention given to design. Either in innovation or a company’s success, Design plays a crucial role. In fact, design humanizes technology and tells a story. It is a bridge between the tech and the human. 
 
Designers are central to the idea of a product or user experiencing new technology. They create interfaces that people use to communicate, to shop, to read and do any other kind of online activities today. New Technologies are pushing designers to re-invent and push the creative envelope to enhance user experience.  
 
Given that Designers need to be really great at unlocking value for people, they need to think deeply about the behaviours they are creating because it is also a digital lifestyle people want to build.
For example: Instagram is focused on driving things like daily active users or even hourly active users. Due to its UI and UX, a lot of people are suffering from mental health issues as a result of this addiction to a product that is supposed to be connecting us.
 
Another important aspect is “Tackling anxiety”  — one of the biggest challenges of any designer today. They need to integrate tech in the everyday life of a user in a relaxed way than any buzzing or notification. For instance: Calm (mobile app) interfaces capture a user’s attention only when necessary while remaining in the background rest of the time. So, a great designer will think of a way to add intelligent elements to support our activities, complements our skills, and adds to our pleasure, and convenience, but not to our stress. 
 
The future of design in technology needs to be inclusive. What this means is designing different versions of services tailored to different personas. For instance: Especially the elderly aren’t used to online services. So, designers should keep it in mind not to exclude a silent but significant part of the population.
 
Design needs to balance business value with user needs. Why? Because when focus veers off customer’s needs, short-term goals can harm business and product development in the long run. A McKinsey Report that surveyed over 300 biz found that firms that embrace design created 32% more revenue and 56% more shareholder returns than competitors, over 5 years. 
 
In conclusion, design needs to help us (users) craft experiences that limit our unhealthy online habits and respect our digital well-being. 

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